11 Must have features for e-commerce websites this year
Online shopping caught a lot of terrain in the past time. People love shopping on the Internet, as it is more convenient and comfortable. However, due to the increasingly large number of e-commerce websites, clients also became pickier. No one appreciates a slow and difficult-to-use e-commerce site. So, if you want to make sure that your online store enjoys plenty of customers, there are some features you must have. Here are the 11 most important features for online shops in 2018.
1. Make everything easy
If people land on a website that is tricky to use, they will bounce out right away. No one appreciates complicated websites that require too much time to figure out how things work. So, if you want a good amount of clients and increased sales, keep things simple. An e-commerce website should have a clean design and easy navigation, and everybody will be happy.
2. Visual content must be of the highest quality
An e-commerce website must contain at least photos, if not even videos. It is essential to post several photos for each product you sell, besides just offering a product description. But, do have in mind that the quality of the visual content you use also counts a lot. So, be very careful about this aspect before choosing what images or videos you decide to post on your website.
3. Mobile friendliness counts
Very many people have a tight and busy schedule and prefer using their mobile devices to shop online. Some use tablets and smartphones because it is more enjoyable for them. If you keep this in mind and make your website mobile-friendly, you will have a lot to gain of out this. This feature will allow you to tap into a rather generous niche of potential clients.
4. Come up with promotions and special offers
Do you have sufficient visitors but your conversion rate is not that great? Then come up with promotions and special offers. Give prospects something attractive, something that will help you get them hooked. Just make sure to be cost-effective when creating such offers.
5. Help clients find similar items with ease
The best way to up-sale or help people find what they need is to give them the chance to see similar items with their initial search. You can include a “related items” section on your website so that it is possible to see a wider range of products from the same category.
6. Don’t forget about linking profiles on social media
With the help of social media, you can show a different face of your e-commerce website and the products you provide. In other words, you can give potential customers see your products in a different setting, like being used in real life. So, one or several links to social media networks is a must.
7. Offer the possibility of making a Wishlist or Favorites list
There are many cases in which people are interested in the products you have to offer but are not yet decided or ready to actually make a purchase. By giving them the chance to create a Wishlist or a list with Favorites, you help people find their favorite products with ease when they will be ready to buy.
8. Make your site secure
Because we are talking about making payments and providing sensitive information, an e-commerce website must be extremely secure. Thus, obtaining an SSL certificate and using the best security settings for your website will increase your website’s reputation and trust in the eyes of customers.
9. Offer multiple payment options
There are so many ways to make easy payments these days. Starting with the traditional credit cards, to PayPal, Google Wallet, and so on, set a diverse range of payment options for your customers. Also, make sure that the checkout process is straightforward and hustle-free, to diminish the abandon rate at this stage.
10. Display contact info
It is mandatory to offer contact info on your e-commerce website. Address, e-mail, even phone number are the kind of info that should be available and visible. It is even recommended to provide a contact form, which allows anyone to send an inquiry in a matter of seconds.
11. Have a simple return procedure
Not all clients will be happy with their final purchase and that’s a fact, no matter how much details you provide for your products. So, it is highly recommended to set up a simple return procedure in order to maintain good customer experiences regardless of the situation.
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