How Digital Marketing Looked In 2016 With Its Good And Bad Parts
The start of the year is a perfect place to take a look back and see what happened in the past year. Regarding digital marketing, 2016 meant a year with many changes and improvements that were meant to respond better to the existing challenges.
It is important to look at them because what happened in 2016 prepares the way things will look in 2017. So, it is important to look back if we want to predict what is going to expect us in the future of Internet marketing.
1. Vine will stop its existence
Vine users may take this as sad news, but everything resumes to competition in the end and the survival of the fittest. Unfortunately, Twitter’s Vine did not manage to keep up the pace with Facebook, Instagram, and Snapchat, therefore the platform will be closed. January 2017 is the last month is which users can save their vines until everything turns to Vine Camera, an app that will allow people to make short looping videos to post on Twitter.
2. Instagram enters the ephemeral
Last year in online marketing platforms the Instagram allowed users to post short stories that would disappear after 24 hours. This way, users could post what they wanted and feel suitable, without the fear of posting too much content on the platform.
3. Live streaming is possible on Facebook
Facebook started live streaming, which was available both for regular users and companies that used the platform. It is futile to say just how useful this way in the presidential elections in the USA because it meant reaching the electors easier and faster.
4. Adwords adopt significant changes
Adwords passed from the standard text ad to the extended text ad, bringing some improvements in the sector of digital marketing. It is said that the updating and extending of the ad content of Adwords will continue in the beginning of 2017, even though all the new ads will respect the new format.
5. No more right rail ads
The ads that used to appear in the right rail of Google have disappeared, so you won’t see any of them anymore. But, there is some extra room for 3 ads right below the organic search results. If anything will indeed appear in the right rail, those will be the shopping lists
6. Snapchat introduced several innovations
Sponsored geo filters and stories are two of the new things Snapchat introduced last year. Also, the Spectacles are the type of gadget released by Snapchat just before the end of the year, allowing users to record videos and post them as stories later on.
7. Fake news all over Facebook
Unfortunately, 2016 brought some trouble to Facebook, the platform being flooded by all sorts of fake news. Because of this, Facebook now allows users to flag news that appear to be weird or a scam, so they can be checked for facts.
8. The algorithm is updated
Penguin 4.0, Possum and the changes Google made to become more mobile friendly are all in the section of algorithm updates. All marketers should keep their eyes peeled for such changes because they can influence the efficiency of their work.
9. The crackdown of FTC produced by influencers
Who doesn’t remember that event when a high number of fashion bloggers wore the exact same dress on the exact same day? It was not a coincidence because all these fashion influencers were paid to wear the dress and tell about it, without saying they received money to do so. This event made FTC more careful when it comes to influencers and makes sure that the paid partnerships are always disclosed.
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