Discover Your Website Design is Helping or Hurting Your Business
Have you ever visited or remember any website looked like a 10-year old designed?
Sadly, this is an extremely large issue with lots of sites we notice every day – over all industries. In case you are a business owner, your website design plays important part fro bringing new customers and it maybe one of the most crucial aspect. If you own a business, your web design is crucial to generating new customers — and it can be the single most important element keeping you from raising your business incomes!
In any case, your possible customers use the Internet to discover nearby items and services like never before. Customers of any ages and all demographics go right to their phone, laptop, tablet or desktop to search what they require. So, this implies that selecting the best website design and development is a very essential than before.
People Judge Your Business by How Your Website Looks
Do you know that many people will judge the quality of your business through the quality of your website? A possible customer’s prime impact of your website decides if they will get interested in your business further and reach you — or just leave and look for another company.
Do your possible customers see old images and outdated data when they see your website? Is your graphics dazzling or dull? Is your logo out-of-date, or is it updated and new? Does your site have a solid call to action? Is the phone number mentioned on your site noticeable? These are only a couple of things that maybe push an excited customer far from your site and right into the hands of your competition.
Is Your Web Design Responsive on All Mobile Devices?
More than 60% of all researches are done on a cell phone device such as smartphones or tablets. Additionally, more than 55% of Google results on cell phone devices were not quite the same as those similar research on a desktop. Autonomous testing has displayed that Google’s update algorithm lightly supports sites that cater mobile users with a good, and responsive experience. Read our post on responsive website design for your business website here.
Here are some important points your web design must have:
- A design that makes a strong first impression
- User-friendly navigation that keeps things easy to find
- Your contact phone number should be at the top of the homepage
- A mobile responsive website so people can view it on all devices
- High-resolution images which attract your potential customers
- Accreditations and memberships
- An updated logo and branding features
So what your website is lacking?
Here we have thought of making a list of 10 things that could be hurt, instead of helping, your business.
1. Website is Not Responsive
Starting April 21st, 2015, Google added responsive website design, or the capability for a site to react and display correctly on all devices, to their algorithm (Search Engine Land). So, the non-mobile friendly sites will take a strike in search results. Moreover, Google punishes sites on which users will not stay for a longer time and are also not mobile-friendly. No one enjoys squeezing and zooming to discover the data they require and your prospects will choose your rivals’ site over yours if they found their sites responsive.
2. Website is Not Search Engine Optimized
Even though responsive design plunge into the overall shade of Search Engine Optimization (SEO), there are numerous alternative elements on your site that also influence your ranking. Search engine optimization is the way of enhancing your presence in several search engines, such as Google. HTML, content, social media, and links all secure crucial parts in SEO services. Another crucial element is your keywords. Just as you start developing your website, optimize it for search engines through recognizing target keywords to add in your content along with your HTML.
3. Excessive Copy Content
Knowing that flawless stability between excessive content and insufficient content may be a tough task for a lot of businesses. In a time you want a high bulk of content for search engines, that high bulk of content can actually mess a site. We favor getting your point over and creating a quality content in short to the point paragraphs. In case that you have more to tell, let your users look further into your website, offering them the chance to read just as little, or to such an extent, as they might want.
4. Ignoring Your Audience
Not knowing your actual audience is a big obstacle for a lot of companies. Considering your audience and their work will help you centralize your navigation, strengthen your content, and enhance your calls to action. For example, Even though you have an extent senior audience yet you do not provide the choice to change your website’s font size, you could fail to get a ton of future business. Since you design or redesign your website, get some time to acknowledge your audience and their objectives. You’ll be amazed how much this can boost your ROI.
5. Images are Small
Extensive imagery is a big trend in web design nowadays. That implies that if your website has no images or very small images, it might show its age. Small images can make a brand new website look out of date, conveying to your audience that you aren’t effectively competing with the trends. Although your website is just a couple of years old and you simply don’t have time to do change it yet, realizing large, professional images can immensely change the look-and-feel of the site.
6. Content is Old-fashioned
When was the last time you checked your content? Have a look and you might be taken aback to discover old insights, old suggestions, or even services that you not anymore providing. Old-fashioned content may do both confusing your users and reflecting ineffective on your business and its capacity to stay updated. Despite the fact that it is only a fast revive, we suggest check and update your content in every 6 months or a year.
7. Forms are Lengthy
In what way you might feel whenever you needed a fast quote from a company and have to fill out 10 line things with your address, optional phone number, and favorite pizza? You would probably leave half way over, due to the fact that let’s be honest; we simply don’t have the room or self-control that we used to! At the time people go online, they hope things will work speedy and simple. So, in case you have a long contact form on your site then it’s an ideal time to shorten it. Needing just an email address or letting somebody call you straight are two excellent approaches to keep your form short and easy.
8. Website is not Secure
If your website is not secure, your users will notice it. Have you ever seen a website and had a notice come up about trusting said website? It is a disturbing reaction that frequently leaves behind anxious to click through. Don’t allow this to bump to you. Whenever you have an eCommerce website or will handle delicate financial data, you will require a safety certificate. And in case you’re gathering email addresses, think about setting up a Captcha.
9. Missing Call to Action
What is the purpose of having a website if you do not have a prominent call to action? The whole idea of a website is having an online storefront where you can convert users into customers. Identify your call to action up front (donate, call, purchase, etc.) and make it clear throughout your website. This means featuring it on your homepage, within your content, and in your main navigation.
10. Hidden or Missing Contact Information
If a user comes to your site and wants to learn more about you than what is being offered, they will look to contact you. If your contact information is missing or difficult to find, your frustrated prospect will promptly leave your site and most likely never return. We recommend placing your contact information in your header, footer, or in the main navigation tab so that prospects don’t have to do any digging to find it.
Conclusion:
In present day’s quickly changing digital world, the website design perhaps builds or destroy your business. But at Akshar Technologies we can make your website design to work better for your business and support you to stand out from your competition! Contact us today to get a free quote and marketing consultation or drop a mail at info@akshartechnologies.com or call us at 855-984-1577. Hire our Web Apps Developer for India, Canada, Miami location for the best results.
