The 3 Game-Changing Factors in the Field of eCommerce Website
It’s another year and with that, comes yet another move in the constantly changing online marketing aspect. Magento, an open-source eCommerce platform, with PayPal, recently in a seminar in which they predict that in 2017, three components will change commerce to which organizations must adjust so as to keep up. Those 3 components are globalization, social business development, and mobile technology.
We have mentioned here the main points of their seminar what it means to you and your business.
1. Globalization
The globalization of customer relations has now turned into a reality for all organizations. A worldwide market provides goods to their customers at their doorstep. Better costs access to remarkable items not accessible in your nation, these are the few things which move your customers from your site to an international competitor’s website. For that, you must have the best eCommerce platform website and Shopify, Magento, OpenCart, and WooCommerce is the top best platforms for it and we provide the Magento development service, Shopify development service and WooCommerce development service with all best features in the market.
While there are various purposes behind clients to take their business abroad, there are similarly the same number of motivations to purchase locally. International transportation and shipping expenses, charges, and long delivery times are all defeats of international shopping that you can lift to your advantage like:
• Reducing the shipping costs for big orders.
• Offer free household returns
• You can offer free pick-up facility from your satisfaction area.
• You can also speed up your shipping speed to local locations.
These are the few tactics with the help of them you can keep your customers from running abroad. But one truth is that in any case, attempting to keep your clients domestic is a strategy that basically won’t work for the long run.
In order to compete in the international market, you can make your eCommerce business globally visible and you have to bring the global customers to your website. While your eCommerce pages are already optimized for your local area, many eCommerce websites are taking the advantages of organic search results abroad by creating the geo-targeted landing pages which collects the content and copy that to provide it to the viewers or customers of that particular international region.
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So, once you have attracted the international audience use geo-location software to provide the prices in visitors currency with the numerous payment methods. Once your audience has grown up with a great amount you and tie up with third parties and firms to fulfill your shipping process like customs, brokage, and tax elimination etc.
2. Social business development and Payment
The time of digitization has come and cash is obviously dying, most of the people use credit and debit card for the payment. But 2017 has come up with more options for payment like Apple Pay, Google Wallet, Venmo, Facebook Messenger, LoopPay and much more. For local payments, there are even more on the list.
In recent year we have seen that soo many things has connected to the internet, people have their banks in the hand and they can purchase anything from anywhere in seconds.
Especially in the field of eCommerce, you can provide an easy way to your customers or the payment like order and proceed, view your cart, add to cart and lot more.
As it comes easy to the customers, it’s now easy for the bad guys too. In a survey, it has found that the cyber crime has increased more by year nd year and still increasing. So as a business take some steps to protect your website with some data analytic and risk analytic software. Implement the process of 2-factor authentication, SSL certification for some additional security.
3. Go mobile
No one goes out without mobile nowadays, for that reason, everything has become responsive and mobile friendly. Mobile phones are now a “must have” thing for everyone, without it, life will e become tough to live with. So, mobile eCommerce is equally important not only the website or app should be mobile friendly, it must look beautiful and work fast.
What you can do is provide some more TLC for your mobile website, attract your customers with simple and easy navigations and search functionalities. And give them easiest way for the payment, and you will see that it will go all way long and with success.
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