What SEO Trends will Dominate the Online Environment in 2017
SEO trends were very important in 2016 and things are not going to change in the coming year for sure. In fact, we can expect the SEO rules and standards to go even harsher, in the continuous attempt to create fresh and useful content for all Internet users out there. So, if we are to make some predictions, what are SEO the trends that will dominate the SEO domain in 2017? Making predictions can be fun, but SEO specialists have something else in mind. They want to do their best to be prepared to meet the requirements of SEO strategies in the coming year so that their services will be appreciated.
1. Mobile responsive sites
The number of people that will use mobile devices to look for information or unroll activities online will only grow in 2017. This means that having a mobile responsive site becomes even more important, instead of dropping in the interested of SEO professionals. Google already announced that sites that aren’t mobile-friendly will risk losing their ranks, such a change being made only if this trend is on the rise for the coming year, which shows how things will continue to be in this sector.
2. High loading speed
Time is a precious commodity for so many people, a low loading speed being very frustrating, especially in the case of mobile responsiveness. So if you finally decided to make your site mobile-friendly, you need to do something to improve the loading speed as well. People do search for those web pages that can provide the needed information fast and easy, the AMP or Accelerated Mobile Pages, being a solution you need to think about. And not just the users are looking for high speed, as Google is ranking based on this aspect too.
3. Highly valuable content
Everything may be changing around us but to the necessity of delivering high-quality content. Still, this doesn’t mean that you will do whatever you can to stuff keywords in the content because this is not what high-quality content is all about. Keywords are relevant, but you need to use them as you use hot spices in a dish and that it with a sense of measure. Instead, focus more on creating content that delivers extremely useful information, something that people cannot find elsewhere because creativity and innovation are highly appreciated by everybody when it comes to content. Hiring an SEO services provider will be beneficial here.
4. Voice search
Siri has stopped being an innovation, devices that are voice commanded not being a novelty anymore. Still, voice search is not yet exploited in the online environment, with the purpose of finding content and attracting traffic to websites. SEO specialists are really considering taking this train into 2017, considering voice search a great solution to make people prefer some sites more than others. So, using your keyboard to look for info may soon be outdated.
5. Integrated marketing campaigns
There are high chances for simplistic SEO strategies to go extinct in the coming year, integrated marketing campaigns being the ones that will take their place. Such a strategy should cover paid, social, and on-page optimization. But, what is even more important, it should get companies to think about doing as many offline activities as possible, as a way to improve the results triggered by their marketing efforts.
Always remember there is not only one size which will fit in all SEO approach because all these trends are interlinked and the combination of all the SEO strategies results in the well-ranked website.
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