Over the past 200 years or so, the principles of modern advertising haven’t changed much. If a business wants an audience to purchase goods and services, it needs to make a persuasive argument and put it in front of people but how?

“You’ve got mail.”

Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when we are just stepping into the internet world.

What is email marketing?
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure.

Now when we are in 20’s time has changed a lot not the principles and email marketing campaigns had never been more important than it is now. They are more attractive, engaging, productive and responsive too.