Due to the fact that there are so many products and services available out there on the Internet, customers started being much more careful when it comes to buying what they need. The wide diversity made them do thorough research on the product, services, and even on companies, as they want to make sure that what they purchase is reliable and of high-quality. In fact, more than 60% of the people that purchase online are highly influenced by the existent reviews. It is great to have a business profile on any social media networks, because it will help you reach potential clients more easily, but you need to do more than that if you plan on increasing the number of clients. You will need to put together a system that will manage and answer the reviews you get.
Along with online review management services from Akshar Technologies, our team of reputation management professionals will assess your online existence and execute a review management strategy to take your business to the next level.
Why do you need to manage reviews?
If you don’t think online reviews are important up to this point, do think again. You just found out how important they can be in the decisional process of a customer. So, managing online reviews should be a constant part of your online presence in the online context. You need to encourage people to leave positive reviews, in a diplomatic and subtle manner, of course, and to deal with negative reviews, because otherwise, they may damage your online reputation as a brand. Learning how to manage these reviews, both positive and negative, can mean the difference between having a successful business or not because you just discovered how important they are for the people who read them.
How to get Online reviews for your Business
You will need to encourage people to give the online reviews about your products and services so that they will attract new clients. Don’t panic if you get bad or unsatisfactory reviews, because you can use that information to improve your company’s weak spots and deliver high-quality. One way to encourage people to review your products or services is to simply ask for their feedback. You can do that with the people who have already decided to make a purchase from your company or have already used your product or service. Directly ask them how the experience was for them and how much they would rate the product or services. Of course, you don’t need to pack the entire site or social media business profile with requests for feedback. You just need to find the most appropriate spots where you can introduce some call-to-action concerning feedback. Don’t forget to ask the same from your company’s fans and followers on social media, asking them to review online for the experiences they have with your brand.
Another way to make people give online reviews is to make them accessible on the website. So, when someone will visit your company’s site, it won’t be too difficult for them to find the area where they can leave a feedback for all your products or services. If such an option would be visible, people might find it easier and more comfortable to write and rate their experiences as well as share opinions. In case you lack the space needed to put detailed online reviews next to a product on the site, just use star ratings instead. Then, just link the star rating with more detail reviews, offering your client the chance to know more about the product from the point of view of former customers, before making a final choice.
Give response To your Customers Always
Online reviews not only give the feedback for our company but also gives signals to search engines. In a survey, it has found that those signals help in local search rankings. So what you can do is ask people to leave reviews when they leave your office or else you can send a mail to your happy consumers asking for reviews.
As the positive response is always great. You can keep and eye on it and set follow-ups for that, if anyone writes a review for you then will receive a mail of it.
Received a negative review?
Take it in an easy way and be calm, apologize to them and go with a solution instead of an excuse.
Never avoid that negative comment, make some efforts and reply to them no matter if the review is positive or negative. This will send the signal that your company is invested in customer service.
Want to know more about how to manage and respond to reviews?
Curious to learn more about how your business can manage and respond to online reviews?
Our team of reputation management specialist can help you to get record company mentions over the web and respond to online reviews.
Call us today at 855-984-1577 to build and manage your online reviews and reputation across the web or Contact us online to learn more about how Akshar Technologies can help you get more from the web.
