Mobile Marketing Trends of 2016

Now more than ever, mobile marketing has become an extremely important part in keeping businesses relevant. Think about it this way – in simply walking down the street, how many people do you see looking at their phones? Mobile marketing is the way of the future, and simply having a website that is adapted and responsive to smartphones isn’t enough anymore. Mobile App Development Company have to take its marketing strategies to the next level in order to stay on pace with the latest trends and stay relevant. Luckily, these trends are somewhat predictable, and don’t show signs of slowing down anytime soon.

Let’s take a closer look at some of the most popular mobile marketing trends of this year.

Making Payments from Your Phone

Almost 40 million people have a mobile wallet, and are willing to pay purchases with the tap of a screen. This is not only convenient for a user purchasing goods and services, but it’s extremely good for businesses. A sort of ‘one touch’ feature when it comes to making mobile payments means that consumers are more likely to make quicker decisions on their purchases, and spend more because the ability is right in the palm of their hand

This includes far more than simply making your website into an eCommerce store for mobile devices. Social buy buttons have made their way onto the scene this year, and Facebook, Instagram, and Twitter are all ways your business can create a sort of streamlined, seamless buying experience. Most people are already using some kind of social media platform every single day (typically, multiple times a day). So, as a business, why not take advantage of what your customers are already doing, and encourage them to make purchases without having to leave their social media sites? Hence iOS Mobile App Development companies are now using it too.

Personal Apps & Snapchat

More and more people are pushing away from mobile websites, and instead looking for clean-looking, interactive apps to do business with. If your company doesn’t have its own app, it’s time to look into it. An app can create a whole new user experience for potential customers, and it will make them feel as though you’re going the extra mile in desiring their business, giving them a sense of importance.

If you’re not yet ready to look into your own business app, then it’s important to utilize apps that are already available: This year, the best thing to look into is Snapchat. Snapchat ‘Discover’ broke onto the scene this year, and is being used by businesses all over the world, from ESPN to Food Network. It’s now starting to approach the same playing field as other social media platforms, so businesses can use it to let their customers get a sort of ‘behind the scenes,’ real and raw look into the everyday world of what you do. Personalization is a key, and Snapchat allows that to happen.

Mobile Marketing for Your Business

These trends will only continue to grow and get bigger, even as new ones begin to come in year after year. The best thing you can do for your business is to make sure you’re utilizing as many mobile marketing resources as you can, in order to stay relevant, and not be left behind by your competitors. Put yourself, and your business, in the palm of your consumers’ hands. Don’t hesitate to ask for any help from Mobile Apps Developer Miami.