The most important trends to watch for when it comes to Digital Marketing in 2018
As the end of the year is approaching fast, we need to take some time to draw the line and take a better look at our achievements. Now it’s the time to cherish our successes and see what could have been done better than we did it, so we can improve our performances in the coming year. But, at the same time, the approach of the new year is more than ideal to check out future prediction, so we can prepare our action plan for 2018. If you are unrolling your activity in the digital marketing sector, here are the most important trends to look for.
Content must be personalized according to case and clients should enjoy unforgettable experiences
Dull and formal content is already considered boring and unattractive by people and this is only going to get worse in the near future. Because we all use machines and screens to communicate, we lack that personal touch that makes relationships between humans so fascinating. Thus, people will start appreciating personalized content more than anything else. This kind of content is able to make them experience a set of emotion that lacked until recently.
Content and SEO will go hand in hand
All digital marketers will have to understand that, from now on, content and SEO go as one, as you can’t have one without the other. Considering that more than half of the current consumption of content is generated by organic search results, it is more than obvious that we have to take these two together if we want to reach success.
Tapping into the so-called micro-moment
In case you are wondering what a micro-moment is, just think about the fact that people are used to checking their mobile phones a lot, even for just a few seconds. How often this happens? Well, on average, a person will do so 150 times every single day. As you can see, there are very many micro-moments to tap in. To get the advantages generated by such a moment, you need to have a good understanding of what your customers need, to provide only services and products of the highest quality, and to provide amazing customer experiences, by putting yourself in the place of the client. So, what would you like to see and get?
Video marketing will be hot
Content and video footage go great together, as clients all over the world respond much better to video marketing. So, if you’re looking for a way to make your digital marketing more successful, this is the way to go. Create videos in which you do your best to capture the attention of the audience in the first 3 seconds if you want them to watch the rest as well. Add sections of large and easy-to-read text to your videos, having in mind that many people watch these videos on their mobile devices, while their sound is on mute. And make sure that the video provides interesting and useful content if you want to get new clients.
Better brand messages are needed on social media
We all know that most people look for a brand on social media, in order to learn more about it, before actually purchasing the products or services it offers. Now that you just found out that emotions must rise from the content you provide, make sure that your brand messages do precisely this on social media. You won’t enjoy too many followers and shares if people won’t find the desired emotions linked to your brand, so make sure to sharpen your presence on social media in this direction.
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