7 quick tips to optimize your app store keywords

One of the important factors for marketing your app is choosing the right app keyword. Not only is it challenging to find the best keywords, but you need to keep your keywords optimized.

Developers who are working on keyword optimization find themselves struggling for the selecting the final keyword and that should be unique because you want your potential customers to be able to find you through a search on the App Store because over half of apps are discovered this way.
Here are some quick tips for you:

1. Use Commas Instead Of Space
The common mistake done by so many people are the use of space while separating the keyword and it will count as a character, hence it will decrease the number of keywords usage for you.

Next time when you fill the keyword field do use of commas when you separate a keyword. Example – Wrong way to write – “ios, application, magic, iTunes, developers”
Right way to write – “ios,application,magic,iTunes,developers”.

2. Be unique when choosing words
Words like the, in, are, of, and etc are very common and they don’t add any difference in your keywords. It’s better to utilize the area they are using and put some more accurate and relevant words for better results.

But if specific keyword needs such words then definitely you should use them because if you don’t use them they will not show the result you are looking for. Example – A search for “tips of development” will not show your app result if your app doesn’t contain the word “of”. So use it but only where it is necessary and Mobile App Developers in Miami can provide you help regarding this whenever you want.

3. Use Digits Instead of name
So when you type 6 the search engine of app store will look for “six” and “6”, use the space and add more keywords for the alternative.

4. Avoid Keyword repetition
Repeating the same keyword over and over again will making it hard for App store to “recognize what’s really unique & compelling” in your app.

If your app name is “Great Developing Guide” then you don’t have to repeat the word “great” and “guide” . Try to make your keywords list small or shorter, leave it as tips,guides,important etc.

5. Using of Plurals or Singular Word For English and other Language
For the English localization, if you’re using keywords that actually have both singular and plural forms and they share the same meaning, it’s pretty safe to go with singular forms (if you’re OK with losing some positions for most of the plurals).

For languages other than English It didn’t match most of the simplest plurals, just pretend that singulars and plurals don’t exist, consider everything.

The ideal scenario, for maximum optimization, is always analyzing singular and plural forms as different words—regardless of language.

Lastly, I look at the competition and traffic, compare it to the singular form, and then decide which one I’m using.

6. Short Keywords and More benefits with Combination
It’s simple a long keyword can be replaced by a shorter one and with more options of combination. In key phrases, the length doesn’t matter what matters is the relevant keyword

The more keywords you have, the more conceivable key phrases there are and it means you will be having the possible search results to rank for your app.

While choose between more compatible keywords uses length as the tiebreaker if you want to be a successful web apps developer in Miami or at any location you are working for.

7. Be Descriptive in Your App Name
For non-games apps, it means that your app name needs to be as explicit as possible from the very beginning. You don’t want people to see a non-relevant name when they are looking for something. You also need to state what your app does in the name.

The second most important point is these keywords should act like app store keywords because they have the most of importance for your app ranking and don’t make a list of keywords instead of that use some single words which are most commonly used by the people. And try not to repeat an already taken app name or parts of it.

8. Revising of your keywords
App store optimization is changing overtime or in a specific quarter, so you should revise your keywords once in a month. You don’t have to change anything, but it’s necessary to keep an eye on your keywords and ranking because it will let you act fast whenever you have to.

9. Final Tip
When yo are finished with the optimization of keywords, you may have some words and character but don’t know what to do with them. In that case just add numbers into them because if you having general words in your keywords like top, best and etc then there are better chances to get ranked by using “top 5 ” or “7 best” in your key phrases.

Example – “top guidelines” now can be written as “top 5 Guidelines”.

It will become best out of waste, when you are able to use to it why not then? In fact it will help in increasing the keyword search result for your app.

Conclusion
Remember, keyword optimization is not a one-time thing. You need to continually test and optimize your target keywords. Keep experimenting and you will continue to stay relevant in organic search.

Keyword optimization requires patience and attention to detail and yes while deleting any keyword make sure you are not deleting something which may loose your good key phrase.

These tips will help you to use every single thing, character, word, spaces etc to get an excellent result and for any reference and guidance you can contact us, we are a software development company in Miami.