12 Step To Social Media Success
1. Research And Know Your Audience
Use Google Analytics to see what are your best-performing articles.
2. Choosing The Right Platform
Only choose to utilize the networks and platforms that best speak to your audience.
3. Define Your Goal
State your key performance indicators (KPIs).
4. The Playbook of Social Media
Make your plan but review it every week and adjust as needed
5. Alignment Your Company
Assign responsibilities as to who is posting, who is responding, and who is reporting metrics.
6. Post Scheduling
Take 30-60 minutes at the start point of each week or month, to organize creative ideas, links to your work, or links to outside content that may be helpful or of benefit to your crowd.
7. Create A Content Bank
Use Evernote or wanderlust to keep track as it syncs all platforms and you can also share with others.
8. Post Content
Use Google alerts to get the latest report. Post relevant content relating to relevant topics and events directly.
9. Treat All Social Channels Separately
You shouldn’t be posting the same message across all channels. Remember who the audience is behind each platform.
10. Community Management
It just depends on your company structure and resources. So Don’t ignore comments and feedback!
11. Reporting
Monthly Information is the best in most companies to evaluate their position.
12. Re-Analyze
Re-analyze your method periodically. If something in your social media marketing plan isn’t working, check the content to determine what your audience reacts to better?
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