How to do a Proper Content Analysis on the Website
As a business owner, it is extremely important to pay special attention to the quality of content that exists on your website. This can contribute a lot towards the rankings that you secure on search engines as well. Due to the same reason, you need to think about getting an SEO content analysis done on your website on a regular basis.
You don’t need to spend money out of your pocket and contact one of the SEO Services in Vadodara to do the SEO content analysis. You are provided with all the freedom to get the job done on your own. Here are 5 steps, which you must follow to do it and end up with effective results.
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Determine the landing pages that you should assess
As the first step, you should figure out what landing pages that you need to assess to get an understanding of the quality of content. Your website would have many landing pages, which you use for online marketing. You need to pick the 10 most landing pages that you believe to deliver the best possible results to you with internet marketing. Then you can do the content analysis on them. This is where you can use Google Analytics and understand high traffic areas. The output you get can be used to ensure your Digital Marketing in Vadodara success as well.
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Understand the keywords on each page
Secondly, you need to make an effort to understand the ranking keywords that exist in each and every page of your website. If you want to get your website indexed in search engine results, you need to make sure that you have appropriate keywords available on the website. However, you need to double-check and make sure that you have the most converting keywords available on the site. Then you can increase your chances of securing a place in the top search engine results.
The Keyword Explorer offered by Moz is a great tool for understanding the keywords. You will be able to figure out the popularity and competition that exist for each keyword using Moz as well. When you complete going through this step, you will need to understand how to sprinkle those keywords in your content, so that you are creating better engagement. This is one of the most effective SEO Strategies in Vadodara available out there to consider as well.
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Do a DIY test to understand the total number of indexed pages
Your website can have no indexed pages or many indexed pages. If your website doesn’t have any, the search engine crawlers are not crawling through the pages that you have. That’s the reason why you are not being found. You need to figure out what the reason is. This is where you can do a DIY test.
Indexing on search engines will be done page by page. In other words, search engines will be treating your web pages individually. If all your pages are not indexed, then you need to understand that there is a big issue in your SEO strategies. In such a situation, you are encouraged to contact Web Marketing Consulting in Vadodara. Then you will be able to receive much-needed support and expertise with indexing the website on search engine results pages.
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Do a DIY test for the mobile friendliness
As per the recent studies, around 48% of visitors who come to your website are accessing through mobile devices. Hence, you should never ignore them. You need to make your website mobile-friendly and ensure that you are delivering the best level of support and experience to them.
You will be able to do a DIY test and understand the mobile-friendliness of your website as well. You can take a look at the following template and get a better understanding of how to proceed with it.
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Analyzing the quality of content
When you are analyzing the quality of content that you have used on the website for Search Engine Optimization, you will have to pay attention to a few criteria. As the first thing, you must take a look at the modern design of your website. If your website looks like it was created in the 90s, you need to go ahead and redesign it. The design should be relevant to today’s world.
There should be detailed information available on every single page of your website as well. This doesn’t just include the landing pages. If you want to get all your web pages indexed on the search engines, you will have to include detailed content and information on all the pages. This can provide great assistance to you with your Online Marketing in Vadodara efforts as well.
A variety of multimedia content types are available for you to use on the website. They include graphs, GIFs, videos, vectors, links, and images. You should think about adding these multimedia content into the website as well. Then you will be able to make your website look interesting.
As the next thing, you will need to be concerned about the effectiveness of call to actions that can be found on your website. You need to make sure that they are properly highlighted on the website. Then you can get people to click on them as well.
Your website should be linked with social media accounts at all times. You already have your accounts on leading social media networks available out there. You will need to link to them through your website. Along with that, you should also make sure that the contact information is clearly displayed on the website as well.
As the next thing, you should come up with a blog for the website. It is a great method available for you to share new content and get your content to receive more attention through Search Engine Optimization in Vadodara.
You can take a look at these facts and work accordingly. If you need professional assistance, you shouldn’t hesitate to ask.
If you are looking for the ways to improve traffic on your website or want to improve search engine rankings of your website or targetted keywords Akshar Technologies we also provide Marketing services like SEO Services in Vadodara, Search Engine Optimization in Vadodara, Online Marketing in Vadodara, Internet Marketing in Vadodara, Digital Marketing in Vadodara, Web Marketing Consulting in Vadodara, SEO Strategies in Vadodara, and much more.
Contact us online or you can send us an email at info@akshartechnologies.com.
